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An important aspect of recent hiring has been developing the University of Edinburgh as a centre for creative industries as both an intellectual centre for research and a practical one to aid and interface with creative organisations that populate Edinburgh, such as festivals, museums, galleries, design studios, and producers of films, games and other interactive media.

An important part of this goal is to link the University of Edinburgh with the elite and global schools at the forefront of studying the business and practices of creative industries. To do so, Professor Candace Jones initiated an executive committee with scholars from Columbia University, New York University, Yale University, INSEAD, HEC-Paris, Imperial College London, Cass Business School, IESE, University of Amsterdam, Erasmus and Tilburg University to rotate the conference among locations and develop a global network of scholars who share their research on creative industries and support Ph.D. students who are pursuing research in the creative industries.

The University of Edinburgh Business School hosted the inaugural conference in 2016 with Imperial College and Cass Business School. In 2017, the conference moved to New York City and was hosted by Columbia University, New York University and Yale University. In 2018, University of Edinburgh, Imperial, Cass Business School and Edinburgh Futures Institution co-hosted the conference with a focus on interdisciplinarity. In 2019, the conference moves to Paris to be co-hosted by HEC-Paris, ESSEC and INSEAD. Future conferences are being planned for London and Amsterdam.