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Career Summary

A dynamic PR professional with over 12 years of experience in orchestrating and executing integrated communication strategies for global brands, I specialise in delivering impactful PR campaigns through both traditional and digital/social media practices, with creating tailored PR solutions that drive brand recognition and engagement in competitive markets. Having worked with leading global PR agencies and in-house teams, I bring a wealth of experience across Entertainment, Corporate, FMCG, High-Tech, and Mobile industries. With strong media and influencer relationships in China, I have successfully enhanced brand coverage and visibility through strategic collaborations and innovative storytelling. My ability to adapt to diverse industries and organisational cultures has allowed me to consistently deliver high-value outcomes in ever-changing and challenging settings.

Key Skills

Proficient in integrated marketing and branding communications, digital PR campaigns & PR events, project management and team leadership.

Future Objectives

Aspire to pursue my passion for public relations, marketing and branding in dynamic regions such as the Middle East, Hong Kong, and Southeast Asia including Singapore. While these areas hold particular interest for me, I remain open to opportunities across the world.