23 April 2015
Academics at University of Edinburgh Business School have launched a new survey, to explore political engagement on Facebook in the run-up to the 2015 UK general election.
Dr Ben Marder, Lecturer in Marketing, is inviting eligible UK voters aged 18 plus to complete this before 7th May.
The poll takes no more than 15 minutes to complete and University of Edinburgh Business School will donate 50p to respondents’ chosen charity for each completed survey.
The research is expected to be completed by September 2015, and will form the basis of Marder’s latest paper on the influence of social media on individual behaviour.