- Calendar
- Monday 22 September–Friday 31 October 2025
- Clock
- 09:00–17:00
Overview
Insights & emerging technology
Marketing professionals will study how to respond to new and emerging technologies to create value and design a seamless consumer experience. They will develop an agile mindset able to continually revise marketing strategy and tactics.
Wellbeing and sustainability in marketing
Looking at those already leading the way in this area, course participants will build their knowledge in consumer wellbeing, sustainability and delivery of the Net Zero agenda. They will understand the role of marketing in both driving and communicating business change.
AI in marketing
Participants will develop an understanding of AI and its marketing application. Most importantly, marketers will also be able to ask questions about data ethics and apply learnings across marketing activities.
Digital Transformation
Participants will learn how to transform their organisation into a digital business. They will develop an appreciation of the legal challenges technologies present.
Course format
This is an online, self-paced course that requires a commitment of one hour per week. Additional study materials are available for those who wish to delve deeper into related topics at their own discretion.
Presenters
- Dr Ewelina Lacka – Reader in Digital Marketing & Analytics, University of Edinburgh Business School
- Dr Jennifer Yule – Lecturer in Marketing, University of Edinburgh Business School
- Dr Ben Marder – Senior Lecturer in Marketing and Director of PGR Programmes, University of Edinburgh Business School
- Dr Teea Palo – Senior Lecturer in Marketing, University of Edinburgh Business School
- Professor Tina Harrison – Personal Chair of Financial Services Marketing and Consumption and Head of Marketing Group, University of Edinburgh Business School
- Dr Mary Ho – Lecturer in Marketing, University of Edinburgh Business School
- Professor Angela Tregear – Personal Chair in Marketing, University of Edinburgh Business School
- Dr Hajar Mozaffar – Senior Lecturer in Innovation and Programme Director for MSc Entrepreneurship & Innovation, University of Edinburgh Business School
- Dr Jordana Viotto – Lecturer in Entrepreneurship, University of Edinburgh Business School
- Deborah Crompton – Teaching Fellow in Innovation and Digital Entrepreneurship, University of Edinburgh Business School
- Wendy McCallum – Executive Education Lecturer in Climate and Sustainability, University of Edinburgh Business School
- Dr Antonia Gieschen – Lecturer in Predictive Analytics, University of Edinburgh Business School
Certification
Participants will receive a digital badge as well as a certificate from the University of Edinburgh Business School on completion of this course.
Legal disclaimer
Please email the Executive Education Team if you have any questions.